As well as installing artificial grass for homeowners, Dayco are false turf suppliers to many types of London commercial properties. The practical benefits of a synthetic lawn are well known (low maintenance, good appearance and so on), but for our commercial clients there is also a strong business case for choosing fake grass. This will vary somewhat between different types of business, so let’s review some of the commercial organisations that are increasingly opting for this solution.
Company Grounds – The areas surrounding office buildings or industrial units can often look rather bleak and unloved, usually consisting of a mixture of concrete, tarmac or paving slabs. Many companies understand the need to present themselves attractively when it comes to brochures, websites and advertisements, and are noticing that often their business premises don’t live up to the standards they are wanting in other areas. At the same time, companies are reluctant to undertake expensive landscaping and planting that will then commit them to ongoing maintenance overheads. False turf provides an inexpensive, attractive and durable solution, costing just the initial outlay for installation and virtually no maintenance for up to 15 years.
Business Centres – The past 10 years has seen a big increase in the number of business centres, offering rented office space, workshops and meeting rooms, catering for the burgeoning entrepreneurial market. As demand increases, there can often be two or more business centres in the same town, all appealing to the same customers. While small businesses obviously need basic needs taken care of, such as clean office space and good infrastructure, they also want somewhere that will create a positive first impression to prospective clients as they build their business. Artificial grass provides an economical way of providing a smart, landscaped appearance at key points around a business centre, but without incurring high maintenance costs.
Colleges & Universities – These days, universities are as much commercial organisations as they are academic ones. They need to attract good students and the best academic staff, but they also often have strong links with the commercial sector, with regular visits and meetings with industrial leaders. In addition, many universities play host to a number of conferences and events during the year, as a way of boosting their earnings. All this is greatly helped by attractive grounds which look great in brochures and on websites, as well as creating a good impression to visitors all year round. Fake lawns fit the bill perfectly, providing a well-kept, manicured appearance to college grounds and university campuses.
Hotels – From the humble B&B to the largest country house hotel, all need to provide their guests with appealing surroundings. Furthermore, hospitality is a year round business, with corporate Christmas events starting as early as November and New Year celebrations lasting well into January, not to mention wedding receptions, conferences and off-peak promotions which keep many hotels full for most of the year. And, with the growth of online reviews, it’s important to provide a good aesthetic experience for all guests, not just the few who are lucky enough to get a room with a view of the sea or the gardens. Synthetic grass can be used to smarten up all areas of a hotel’s grounds, including the entrance, car parks, outdoor eating areas and more. Of particular value to this type of business is the hard wearing nature of artificial lawns – able to withstand the high footfall of a steady stream of guests much more readily than real grass ever could.
Landlords and Property Developers – Landlords and developers are amongst the most hard-headed when it comes to weighing up the costs of property improvements. Artificial turf provides a number of benefits to landlords and property developers, one of which is the ability to quickly make a newly acquired or developed property appealing and ready to let or sell in a short space of time. While false turf suppliers can complete an installation in a similar time frame to that of laying real turf, the synthetic version is ready to use immediately, whereas natural turf requires careful treatment and watering in for some weeks before it becomes properly established and ready to walk on. A delay of a few weeks can mean a significant loss of rental income or valuable time lost in finding a buyer. For rental properties particularly, the presence of artificial grass can be a useful selling point, especially when renting to busy professionals. And of course the ability to get show homes to a high standard of decoration quickly, while the remainder of an estate is being built, can make a significant difference to securing early sales.
The Business Case for Fake Turf
As we can see from the examples above, there are two main forms of return on investment (ROI) when it comes to assessing the cost-effectiveness of installing artificial grass:
Image enhancement – Artificial grass makes a business more attractive to visitors and contributes to the overall appeal of the organisation. It also helps to ensure the availability of outdoor amenities all year round, but for a one-off, manageable cost.
Maintenance cost savings – Here the ROI is measured directly in terms of the costs of installation versus the cost of upkeep of natural grass. Regular mowing, strimming, weeding and repairing worn patches (a constant problem in heavily used commercial environments) adds up quickly, becoming a constant drain on resources. Dayco false turf suppliers guarantee artificial grass installations for 6 years (but in fact can last up to 15 years), so it’s likely to pay for itself many times over the course of that time.
Fake Turf Suppliers London – Find out more about our services, or call us on 0208 449 8413.